Hello there!

Welcome to the place where creativity and passion meet strategy and professionalism.

Happy exploring!

Studies show that marketers have less than seven seconds to make an impression. There needs to be a clear message that stands out and draws the audience in. So here’s my message:

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My skills, work ethic, and career experience make me the bridge between strategy and creativity, and I will be a valuable asset to your marketing team. Read on to see how.

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Qualifications:

• Five years as a B2B marketing professional

• Experience in industries such as higher education, career development training, and cybersecurity awareness training.

How I benefit your product marketing team:

• Strategy: I am obsessed with developing marketing strategies. I even have my Clifton Strengths results as proof; four out of my top five strengths are in the strategic quadrant. Using audience research and performance metrics to inform the next product launch is my forte. In my current role, I spearheaded the go-to-market launch for the newest AI feature of the Infosec Skills product, creating a significant uptick in leads, sales, and press for the product. Another recent campaign that I strategized and managed has led to the highest pipeline generation for Infosec IQ of the past year.

• Creativity: The bridge between creativity and strategy is where I thrive. Throughout my time at Infosec, I have developed product messaging for campaigns and launches across the product portfolio, tailoring it to each target audience segment. I have then utilized this messaging in the creative execution of go-to-market tactics, including copywriting communications and design input.

• Organization: My management skills and familiarity with project operation tools make me a trusted resource. During my time with Cengage Academic, I managed many of our communications and projects with our industry association partners. This included event proposal management, event and webinar attendee list management, and media placements.

• Adaptability: Throughout the shifts that my team has faced during my career, I have navigated each with a forward-thinking mindset. For example, I played a  key role in an initiative to update my organization’s product packaging and bundling. I not only managed external communication efforts, but I also took a leadership role in restructuring the product marketing team around these changes.

• Passion: A coach once told me, “Nothing is worth doing without enthusiasm.” This quote has guided my life and my career. How can prospects be interested in the product if the marketing team cannot convey their enthusiasm for the brand in messaging? I am enthusiastic about the power of AI and being at the forefront of this technology. Given the opportunity, I will bring this enthusiasm to the role and drive strong work for your organization.

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Of course, there's so much more to me than what is listed above. Ask me about my winery (Triad Winery), book club, or my favorite running app! Until then, take a look at my résumé and peruse my work. Looking forward to chatting soon!